balance equationreview2020-12-31
Difference 341965990 exceeds tolerance 1000000. Presentation or filing-vintage differences need review.
Revenue
$328.12M
Fiscal year ended 2025-12-31Operating income
$62.60M
Fiscal year ended 2025-12-31Free cash flow
$45.57M
Fiscal year ended 2025-12-31Valuation, from the filing
| Public float | $45.40M | Market value of stock held by non-affiliates, as stated on the cover page for 2025-06-30 |
|---|---|---|
| Float / net income | 8.1× | A lower bound on the multiple, because affiliate holdings are excluded. |
| Float / revenue | 0.1× | A lower bound on the multiple, because affiliate holdings are excluded. |
Every figure here is drawn from the 10-K cover page and the statements behind it, so each one traces to a filing. Public float counts only stock held by non-affiliates, which makes these floors rather than estimates: a high multiple is conclusive, a low one may mean cheap or may mean closely held. The float was measured on 2025-06-30, not today, and each multiple below it uses the figures for the fiscal year ending 2025-12-31 — the year that filing covered.
Valuation over time
8.1× earnings today, against a median of 7.2× across 4 years on record. Above its own history.
| Float measured | Public float | Float / net income | |
|---|---|---|---|
| 2025-06-30 | $45.40M | 8.1× | |
| 2024-06-30 | $45.10M | 6.4× | |
| 2023-06-30 | $46.10M | 25.9× | |
| 2022-06-30 | $48.20M | 2.7× |
Each float is paired with the fiscal year the filing that stated it covers. Only years where the company reported positive net income appear, because a multiple against a loss is not a multiple.
How this compares in its industry
Percentile among the Services-Prepackaged Software filers on this site, highest value first. A high percentile means a large figure, which is good for a margin and not for leverage — the ranking says where the company sits, not whether that is where it should be.
| Measure | Reported | Percentile | |
|---|---|---|---|
| R&D / revenue | 2.7% | 2th | |
| CapEx / revenue | 0.1% | 6th | |
| Gross margin | 86.5% | 93th | |
| SBC / revenue | 3.4% | 10th | |
| Revenue YoY growth | -19.7% | 11th | |
| Operating margin | 19.1% | 88th | |
| Current ratio | 0.56x | 17th | |
| Effective tax rate | 3.8% | 19th | |
| Net margin | 1.7% | 65th | |
| FCF margin | 13.9% | 48th |
MARKETWISE, INC. (MKTW) reported revenue of $328.12M and net income of $5.62M for the fiscal year ended 2025-12-31. This page shows 7 annual periods of income statement, balance sheet and cash flow figures normalized from MARKETWISE, INC.’s SEC filings, each linked to the filing it came from. It is classified by the SEC under Services-Prepackaged Software.
Income
| Metric | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 | 2020-12-31 | 2019-12-31 |
|---|---|---|---|---|---|---|---|
| Revenue | $328.12M | $408.70M | $448.18M | $512.40M | $549.18M | $364.18M | $272.22M |
| Cost of revenue | $44.34M | $50.66M | $56.80M | $62.70M | $239.25M | $154.60M | $42.55M |
| Gross profit | $283.79M | $358.04M | $391.38M | $449.71M | $309.93M | $209.57M | $229.67M |
| Operating income | $62.60M | $88.99M | $51.80M | $87.28M | -$967.59M | -$538.69M | $25.57M |
| Net income | $5.62M | $7.06M | $1.78M | $17.99M | -$1.01B | -$538.37M | $27.96M |
| Research & development | $8.81M | $9.91M | $8.83M | $8.82M | $7.49M | $4.77M | $3.67M |
| Weighted-average diluted shares | shares 2.44M | shares 1.97M | shares 1.66M | shares 24.75M | Unavailable | Unavailable | Unavailable |
| Pretax income | $66.60M | $96.36M | $56.10M | $102.66M | -$951.52M | -$541.09M | $27.99M |
| Income tax expense | $2.56M | $3.25M | $1.80M | $1.49M | $2.36M | $0 | $0 |
| Diluted EPS | $2.31 | $3.58 | $1.07 | $0.73 | Unavailable | Unavailable | Unavailable |
| Selling, general & administrative | $209.25M | $251.42M | $323.77M | $350.14M | $1.26B | $740.82M | $197.76M |
| General & administrative | $78.29M | $90.71M | $125.18M | $114.81M | $960.18M | $526.56M | $91.67M |
| Selling & marketing | $130.95M | $160.71M | $198.59M | $235.33M | $296.93M | $214.26M | $106.09M |
Balance
| Metric | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 | 2020-12-31 | 2019-12-31 |
|---|---|---|---|---|---|---|---|
| Cash & equivalents | $70.14M | $97.88M | $155.17M | $158.58M | $139.08M | $114.42M | $170.52M |
| Total assets | $218.38M | $259.52M | $396.56M | $442.51M | $421.55M | $284.81M | Unavailable |
| Current assets | $131.70M | $168.83M | $267.84M | $279.18M | $246.39M | $180.64M | Unavailable |
| Total liabilities | $432.00M | $477.44M | $685.50M | $740.89M | $826.82M | $1.21B | Unavailable |
| Current liabilities | $234.20M | $260.21M | $373.89M | $385.51M | $395.49M | $345.54M | Unavailable |
| Total equity incl. NCI | -$213.62M | -$217.92M | -$288.94M | -$298.38M | -$405.26M | -$920.61M | Unavailable |
| Temporary (mezzanine) equity | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | $341.97M | Unavailable |
| Inventory | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable |
| Accounts receivable | $5.72M | $1.88M | $4.53M | $4.04M | $7.80M | $12.40M | $7.33M |
| Goodwill | $30.04M | $30.04M | $31.04M | $31.31M | $23.29M | $18.10M | $18.10M |
| Long-term debt | Unavailable | Unavailable | $0 | Unavailable | Unavailable | Unavailable | Unavailable |
| Accounts payable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | $22.12K | Unavailable |
Cash flow
| Metric | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 | 2020-12-31 | 2019-12-31 |
|---|---|---|---|---|---|---|---|
| Operating cash flow | $45.96M | -$22.15M | $62.43M | $48.37M | $63.63M | $55.88M | $54.20M |
| Capital expenditures | $391.00K | $133.00K | $65.00K | $35.00K | $157.00K | $290.00K | $177.00K |
| Investing cash flow | -$1.57M | -$681.00K | -$1.90M | -$13.24M | -$8.31M | -$9.65M | $12.40M |
| Financing cash flow | -$72.11M | -$34.46M | -$63.95M | -$16.19M | -$30.68M | -$103.37M | -$27.34M |
| Net change in cash | -$27.74M | -$57.30M | -$3.40M | $19.00M | $24.65M | -$57.16M | $39.21M |
| Stock-based compensation | $11.11M | $12.20M | $23.38M | $9.04M | $210.91M | $18.74M | $8.61M |
| Common dividends paid | $4.78M | $1.51M | $5.74M | $0 | $0 | Unavailable | Unavailable |
| Common share repurchases | $3.38M | $10.80M | $0 | $13.05M | $3.34M | $0 | $0 |
| Depreciation & amortization | $2.19M | $2.75M | $3.82M | $3.09M | $2.68M | $2.55M | $2.33M |
Derived
| Metric | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 | 2020-12-31 | 2019-12-31 |
|---|---|---|---|---|---|---|---|
| Free cash flow | $45.57M | -$22.28M | $62.36M | $48.34M | $63.48M | $55.58M | $54.02M |
| Gross margin | 86.5% | 87.6% | 87.3% | 87.8% | 56.4% | 57.5% | 84.4% |
| Operating margin | 19.1% | 21.8% | 11.6% | 17.0% | -176.2% | -147.9% | 9.4% |
| FCF margin | 13.9% | -5.5% | 13.9% | 9.4% | 11.6% | 15.3% | 19.8% |
| SBC / revenue | 3.4% | 3.0% | 5.2% | 1.8% | 38.4% | 5.1% | 3.2% |
| Current ratio | 0.56x | 0.65x | 0.72x | 0.72x | 0.62x | 0.52x | Unavailable |
| Revenue YoY growth | -19.7% | -8.8% | -12.5% | -6.7% | 50.8% | 33.8% | Unavailable |
| Net margin | 1.7% | 1.7% | 0.4% | 3.5% | -184.5% | -147.8% | 10.3% |
| R&D / revenue | 2.7% | 2.4% | 2.0% | 1.7% | 1.4% | 1.3% | 1.3% |
| CapEx / revenue | 0.1% | 0.0% | 0.0% | 0.0% | 0.0% | 0.1% | 0.1% |
| Long-term debt / equity | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable |
| Effective tax rate | 3.8% | 3.4% | 3.2% | 1.5% | Unavailable | Unavailable | 0.0% |
Amounts are abbreviated; the exact reported value is carried in each cell. — means unavailable, not zero. Open MKTW in the interactive workspace to inspect any figure back to its filing.
Source filings
10-Q · Filed 2026-08-06View SEC filing
10-Q · Filed 2026-05-07View SEC filing
10-K · Filed 2026-03-06View SEC filing
10-Q · Filed 2025-11-06View SEC filing
10-Q · Filed 2025-08-07View SEC filing
10-Q · Filed 2025-05-08View SEC filing
Reconciliation checks needing review
1 period on this page do not reconcile under this site’s normalization. Read that as a limitation here before an observation about the company: the figures are the filer’s own, the filings linked above are authoritative, and a difference usually means the concepts this site selected do not match how this filer presents its statements. Nothing is adjusted to make a check pass.