Selling & marketing
Selling and marketing expense, for filers that report it separately from general and administrative costs.
Where it comes from
Taken from the first of these concepts the filer reports, in this order:
us-gaap:SellingAndMarketingExpense
The order matters when a company tags more than one. The most recent filing is preferred first, then the highest-ranked concept that filing used.
Highest reported
| Company | Selling & marketing | Period end |
|---|---|---|
| GOOGL Alphabet Inc. | $28.69B | 2025-12-31 |
| MSFT MICROSOFT CORP | $26.71B | 2026-06-30 |
| AAPL Apple Inc. | $19.52B | 2025-09-27 |
| CRM Salesforce, Inc. | $14.34B | 2026-01-31 |
| META Meta Platforms, Inc. | $11.99B | 2025-12-31 |
| CSCO CISCO SYSTEMS, INC. | $11.56B | 2026-07-25 |
| ORCL ORACLE CORP | $8.33B | 2026-05-31 |
| EXPE Expedia Group, Inc. | $7.35B | 2025-12-31 |
| ACN Accenture plc | $7.04B | 2025-08-31 |
| MET METLIFE INC | $6.79B | 2025-12-31 |
| ADBE ADOBE INC. | $6.49B | 2025-11-28 |
| INTU INTUIT INC. | $5.53B | 2026-07-31 |
| UBER Uber Technologies, Inc | $4.90B | 2025-12-31 |
| NOW ServiceNow, Inc. | $4.39B | 2025-12-31 |
| PANW Palo Alto Networks Inc | $3.93B | 2026-07-31 |
Latest annual period for each company; fiscal year ends differ. Figures are the filers’ own.
Every figure on this site links to the filing it came from. See the methodology for how periods and concepts are chosen, and the disclosures for what the data is not.