Operating, investing and financing flows differ from the reported change in cash by 2071000000, beyond tolerance 76380000.00.
PRUDENTIAL FINANCIAL INC (PRU) reported revenue of $60.77B and net income of $3.58B for the fiscal year ended 2025-12-31. This page shows 10 annual periods of income statement, balance sheet and cash flow figures normalized from PRUDENTIAL FINANCIAL INC’s SEC filings, each linked to the filing it came from. It is classified by the SEC under Life Insurance.
Banks, brokers and insurers present a top line that is not comparable with an operating company’s revenue: it is reported net of interest expense, or as premiums earned, depending on the filer. The figures are the filer’s own and are traceable to the filing; the comparison across classes is what does not hold.
Income
| Metric | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 | 2020-12-31 | 2019-12-31 | 2018-12-31 | 2017-12-31 | 2016-12-31 |
|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | $60.77B | $70.40B | $53.98B | $56.88B | $71.25B | $57.03B | $64.81B | $62.99B | $59.69B | $58.78B |
| Cost of revenue | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable |
| Gross profit | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable |
| Operating income | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable |
| Net income | $3.58B | $2.73B | $2.49B | -$1.65B | $8.87B | -$374.00M | $4.19B | $4.07B | $7.86B | $4.37B |
| Research & development | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable |
| Weighted-average diluted shares | shares 353.70M | shares 359.30M | shares 364.60M | shares 372.30M | shares 390.10M | shares 395.80M | shares 410.90M | shares 426.20M | shares 436.00M | shares 446.60M |
| Pretax income | $4.66B | $3.21B | $3.07B | -$1.89B | $10.84B | -$323.00M | $5.08B | $4.83B | $6.49B | $5.70B |
| Income tax expense | $1.05B | $507.00M | $613.00M | -$279.00M | $2.00B | -$81.00M | $947.00M | $822.00M | -$1.44B | $1.34B |
| Diluted EPS | $9.99 | $7.50 | $6.74 | $-4.49 | $22.40 | $-1.00 | $10.11 | $9.50 | $17.86 | $9.71 |
| Selling, general & administrative | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable |
| General & administrative | $13.01B | $13.34B | $12.95B | $12.58B | $13.61B | $13.91B | $13.42B | $11.95B | $11.92B | $11.78B |
| Selling & marketing | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable |
Balance
| Metric | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 | 2020-12-31 | 2019-12-31 | 2018-12-31 | 2017-12-31 | 2016-12-31 |
|---|---|---|---|---|---|---|---|---|---|---|
| Cash & equivalents | $19.71B | $18.50B | $19.42B | $17.25B | $12.89B | $13.70B | $16.33B | $15.35B | $14.49B | $14.13B |
| Total assets | $773.74B | $735.59B | $721.21B | $689.03B | $937.58B | $940.72B | $896.55B | $815.08B | $832.14B | $783.96B |
| Current assets | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable |
| Total liabilities | $738.16B | $705.46B | $691.34B | $657.11B | $874.97B | $872.51B | $832.83B | $766.05B | $777.62B | $737.87B |
| Current liabilities | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable |
| Total equity incl. NCI | $32.79B | $28.19B | $28.11B | $30.93B | $29.98B | $68.21B | $63.72B | $49.03B | $54.51B | $46.26B |
| Temporary (mezzanine) equity | $2.79B | $1.94B | $1.77B | $371.00M | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable |
| Inventory | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable |
| Accounts receivable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable |
| Goodwill | $1.09B | $1.05B | $1.07B | $876.00M | $1.80B | $3.04B | $3.01B | $863.00M | $843.00M | $833.00M |
| Long-term debt | $18.86B | $19.19B | $18.88B | $19.91B | $18.62B | $19.72B | $18.65B | $17.38B | $17.17B | $18.04B |
| Accounts payable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable |
Cash flow
| Metric | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 | 2020-12-31 | 2019-12-31 | 2018-12-31 | 2017-12-31 | 2016-12-31 |
|---|---|---|---|---|---|---|---|---|---|---|
| Operating cash flow | $6.27B | $8.50B | $6.51B | $5.16B | $9.81B | $8.37B | $19.62B | $21.66B | $13.46B | $14.88B |
| Capital expenditures | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable |
| Investing cash flow | -$25.89B | -$28.58B | -$12.12B | -$7.64B | -$5.34B | -$16.21B | -$17.03B | -$21.63B | -$11.96B | -$21.69B |
| Financing cash flow | $20.77B | $19.39B | $7.74B | $4.93B | -$3.01B | $4.88B | -$1.63B | $781.00M | -$1.26B | $3.20B |
| Net change in cash | $1.23B | -$943.00M | $2.16B | $4.36B | -$921.00M | -$2.62B | $979.00M | $959.00M | $355.00M | -$3.57B |
| Stock-based compensation | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable |
| Common dividends paid | $1.93B | $1.89B | $1.85B | $1.82B | $1.81B | $1.77B | $1.64B | $1.52B | $1.30B | $1.30B |
| Common share repurchases | $1.00B | $1.00B | $1.01B | $1.49B | $2.50B | $500.00M | $2.50B | $1.50B | $1.25B | $2.00B |
| Depreciation & amortization | $128.00M | $383.00M | Unavailable | $117.00M | $206.00M | $457.00M | $460.00M | $161.00M | $222.00M | $318.00M |
Derived
| Metric | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 | 2020-12-31 | 2019-12-31 | 2018-12-31 | 2017-12-31 | 2016-12-31 |
|---|---|---|---|---|---|---|---|---|---|---|
| Free cash flow | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable |
| Gross margin | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable |
| Operating margin | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable |
| FCF margin | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable |
| SBC / revenue | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable |
| Current ratio | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable |
| Revenue YoY growth | -13.7% | 30.4% | -5.1% | -20.2% | 24.9% | -12.0% | 2.9% | 5.5% | 1.5% | Unavailable |
| Net margin | 5.9% | 3.9% | 4.6% | -2.9% | 12.4% | -0.7% | 6.5% | 6.5% | 13.2% | 7.4% |
| R&D / revenue | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable |
| CapEx / revenue | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable |
| Long-term debt / equity | 0.58x | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable | Unavailable |
| Effective tax rate | 22.6% | 15.8% | 20.0% | Unavailable | 18.4% | Unavailable | 18.6% | 17.0% | -22.2% | 23.4% |
Amounts are abbreviated; the exact reported value is carried in each cell. — means unavailable, not zero. Open PRU in the interactive workspace to inspect any figure back to its filing.
Source filings
Reconciliation checks needing review
3 periods on this page do not reconcile under this site’s normalization. Read that as a limitation here before an observation about the company: the figures are the filer’s own, the filings linked above are authoritative, and a difference usually means the concepts this site selected do not match how this filer presents its statements. Nothing is adjusted to make a check pass.
Operating, investing and financing flows differ from the reported change in cash by 2071000000, beyond tolerance 98120000.00.
Difference 32625000000 exceeds tolerance 937582000.000. Presentation or filing-vintage differences need review.