SequelSEC

PRUDENTIAL FINANCIAL INC PRU

Life Insurance · CIK 0001137774 · Fiscal year ends 1231 · Insurer

Revenue
$60.77B
Fiscal year ended 2025-12-31
Net income
$3.58B
Fiscal year ended 2025-12-31
Total assets
$773.74B
Fiscal year ended 2025-12-31

Valuation, from the filing

Public float$37.81BMarket value of stock held by non-affiliates, as stated on the cover page for 2025-06-30
Float per share$108.65Float divided by shares outstanding in the same filing. A floor under the share price on that date, not the price itself.
Float / net income10.6×A lower bound on the multiple, because affiliate holdings are excluded.
Float / revenue0.6×A lower bound on the multiple, because affiliate holdings are excluded.
Float / equity1.2×A lower bound on the multiple, because affiliate holdings are excluded.

Every figure here is drawn from the 10-K cover page and the statements behind it, so each one traces to a filing. Public float counts only stock held by non-affiliates, which makes these floors rather than estimates: a high multiple is conclusive, a low one may mean cheap or may mean closely held. The float was measured on 2025-06-30, not today, and each multiple below it uses the figures for the fiscal year ending 2025-12-31 — the year that filing covered.

Valuation over time

10.6× earnings today, against a median of 9.7× across 8 years on record. In line with its own history.

Float measuredPublic floatFloat / net income
2025-06-30$37.81B10.6×
2024-06-30$41.91B15.4×
2023-06-30$32.06B12.9×
2021-06-30$39.63B4.5×
2019-06-30$40.70B9.7×
2018-06-30$39.06B9.6×
2017-06-30$46.18B5.9×
2016-06-30$31.30B7.2×

Each float is paired with the fiscal year the filing that stated it covers. Only years where the company reported positive net income appear, because a multiple against a loss is not a multiple.

How this compares in its industry

Percentile among the Life Insurance filers on this site, highest value first. A high percentile means a large figure, which is good for a margin and not for leverage — the ranking says where the company sits, not whether that is where it should be.

MeasureReportedPercentile
Long-term debt / equity0.58x100th
Revenue YoY growth-13.7%6th
Effective tax rate22.6%75th
Net margin5.9%53th

PRUDENTIAL FINANCIAL INC (PRU) reported revenue of $60.77B and net income of $3.58B for the fiscal year ended 2025-12-31. This page shows 10 annual periods of income statement, balance sheet and cash flow figures normalized from PRUDENTIAL FINANCIAL INC’s SEC filings, each linked to the filing it came from. It is classified by the SEC under Life Insurance.

Banks, brokers and insurers present a top line that is not comparable with an operating company’s revenue: it is reported net of interest expense, or as premiums earned, depending on the filer. The figures are the filer’s own and are traceable to the filing; the comparison across classes is what does not hold.

Income

PRUDENTIAL FINANCIAL INC income by fiscal year, in US dollars, normalized from SEC filings.
Metric2025-12-312024-12-312023-12-312022-12-312021-12-312020-12-312019-12-312018-12-312017-12-312016-12-31
Revenue$60.77B$70.40B$53.98B$56.88B$71.25B$57.03B$64.81B$62.99B$59.69B$58.78B
Cost of revenueUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailable
Gross profitUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailable
Operating incomeUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailable
Net income$3.58B$2.73B$2.49B-$1.65B$8.87B-$374.00M$4.19B$4.07B$7.86B$4.37B
Research & developmentUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailable
Weighted-average diluted sharesshares 353.70Mshares 359.30Mshares 364.60Mshares 372.30Mshares 390.10Mshares 395.80Mshares 410.90Mshares 426.20Mshares 436.00Mshares 446.60M
Pretax income$4.66B$3.21B$3.07B-$1.89B$10.84B-$323.00M$5.08B$4.83B$6.49B$5.70B
Income tax expense$1.05B$507.00M$613.00M-$279.00M$2.00B-$81.00M$947.00M$822.00M-$1.44B$1.34B
Diluted EPS$9.99$7.50$6.74$-4.49$22.40$-1.00$10.11$9.50$17.86$9.71
Selling, general & administrativeUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailable
General & administrative$13.01B$13.34B$12.95B$12.58B$13.61B$13.91B$13.42B$11.95B$11.92B$11.78B
Selling & marketingUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailable

Balance

PRUDENTIAL FINANCIAL INC balance by fiscal year, in US dollars, normalized from SEC filings.
Metric2025-12-312024-12-312023-12-312022-12-312021-12-312020-12-312019-12-312018-12-312017-12-312016-12-31
Cash & equivalents$19.71B$18.50B$19.42B$17.25B$12.89B$13.70B$16.33B$15.35B$14.49B$14.13B
Total assets$773.74B$735.59B$721.21B$689.03B$937.58B$940.72B$896.55B$815.08B$832.14B$783.96B
Current assetsUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailable
Total liabilities$738.16B$705.46B$691.34B$657.11B$874.97B$872.51B$832.83B$766.05B$777.62B$737.87B
Current liabilitiesUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailable
Total equity incl. NCI$32.79B$28.19B$28.11B$30.93B$29.98B$68.21B$63.72B$49.03B$54.51B$46.26B
Temporary (mezzanine) equity$2.79B$1.94B$1.77B$371.00MUnavailableUnavailableUnavailableUnavailableUnavailableUnavailable
InventoryUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailable
Accounts receivableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailable
Goodwill$1.09B$1.05B$1.07B$876.00M$1.80B$3.04B$3.01B$863.00M$843.00M$833.00M
Long-term debt$18.86B$19.19B$18.88B$19.91B$18.62B$19.72B$18.65B$17.38B$17.17B$18.04B
Accounts payableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailable

Cash flow

PRUDENTIAL FINANCIAL INC cash flow by fiscal year, in US dollars, normalized from SEC filings.
Metric2025-12-312024-12-312023-12-312022-12-312021-12-312020-12-312019-12-312018-12-312017-12-312016-12-31
Operating cash flow$6.27B$8.50B$6.51B$5.16B$9.81B$8.37B$19.62B$21.66B$13.46B$14.88B
Capital expendituresUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailable
Investing cash flow-$25.89B-$28.58B-$12.12B-$7.64B-$5.34B-$16.21B-$17.03B-$21.63B-$11.96B-$21.69B
Financing cash flow$20.77B$19.39B$7.74B$4.93B-$3.01B$4.88B-$1.63B$781.00M-$1.26B$3.20B
Net change in cash$1.23B-$943.00M$2.16B$4.36B-$921.00M-$2.62B$979.00M$959.00M$355.00M-$3.57B
Stock-based compensationUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailable
Common dividends paid$1.93B$1.89B$1.85B$1.82B$1.81B$1.77B$1.64B$1.52B$1.30B$1.30B
Common share repurchases$1.00B$1.00B$1.01B$1.49B$2.50B$500.00M$2.50B$1.50B$1.25B$2.00B
Depreciation & amortization$128.00M$383.00MUnavailable$117.00M$206.00M$457.00M$460.00M$161.00M$222.00M$318.00M

Derived

PRUDENTIAL FINANCIAL INC derived by fiscal year, in US dollars, normalized from SEC filings.
Metric2025-12-312024-12-312023-12-312022-12-312021-12-312020-12-312019-12-312018-12-312017-12-312016-12-31
Free cash flowUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailable
Gross marginUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailable
Operating marginUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailable
FCF marginUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailable
SBC / revenueUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailable
Current ratioUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailable
Revenue YoY growth-13.7%30.4%-5.1%-20.2%24.9%-12.0%2.9%5.5%1.5%Unavailable
Net margin5.9%3.9%4.6%-2.9%12.4%-0.7%6.5%6.5%13.2%7.4%
R&D / revenueUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailable
CapEx / revenueUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailable
Long-term debt / equity0.58xUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailable
Effective tax rate22.6%15.8%20.0%Unavailable18.4%Unavailable18.6%17.0%-22.2%23.4%

Amounts are abbreviated; the exact reported value is carried in each cell. — means unavailable, not zero. Open PRU in the interactive workspace to inspect any figure back to its filing.

Source filings

10-Q · Filed 2026-08-05View SEC filing
10-Q · Filed 2026-05-06View SEC filing
10-K · Filed 2026-02-12View SEC filing
10-Q · Filed 2025-10-30View SEC filing
10-Q · Filed 2025-07-31View SEC filing
10-Q · Filed 2025-05-01View SEC filing

Companies in the same industry

Reconciliation checks needing review

3 periods on this page do not reconcile under this site’s normalization. Read that as a limitation here before an observation about the company: the figures are the filer’s own, the filings linked above are authoritative, and a difference usually means the concepts this site selected do not match how this filer presents its statements. Nothing is adjusted to make a check pass.

cash flow reconciliationreview2022-12-31

Operating, investing and financing flows differ from the reported change in cash by 2071000000, beyond tolerance 76380000.00.

cash flow reconciliationreview2021-12-31

Operating, investing and financing flows differ from the reported change in cash by 2071000000, beyond tolerance 98120000.00.

balance equationreview2021-12-31

Difference 32625000000 exceeds tolerance 937582000.000. Presentation or filing-vintage differences need review.