SequelSEC

PRUDENTIAL FINANCIAL INC PRU

Life Insurance · CIK 0001137774 · Fiscal year ends 1231 · Insurer

Revenue
$60.77B
Fiscal year ended 2025-12-31
Net income
$3.58B
Fiscal year ended 2025-12-31
Total assets
$773.74B
Fiscal year ended 2025-12-31

PRUDENTIAL FINANCIAL INC (PRU) reported revenue of $60.77B and net income of $3.58B for the fiscal year ended 2025-12-31. This page shows 10 annual periods of income statement, balance sheet and cash flow figures normalized from PRUDENTIAL FINANCIAL INC’s SEC filings, each linked to the filing it came from. It is classified by the SEC under Life Insurance.

Banks, brokers and insurers present a top line that is not comparable with an operating company’s revenue: it is reported net of interest expense, or as premiums earned, depending on the filer. The figures are the filer’s own and are traceable to the filing; the comparison across classes is what does not hold.

Income

PRUDENTIAL FINANCIAL INC income by fiscal year, in US dollars, normalized from SEC filings.
Metric2025-12-312024-12-312023-12-312022-12-312021-12-312020-12-312019-12-312018-12-312017-12-312016-12-31
Revenue$60.77B$70.40B$53.98B$56.88B$71.25B$57.03B$64.81B$62.99B$59.69B$58.78B
Cost of revenueUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailable
Gross profitUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailable
Operating incomeUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailable
Net income$3.58B$2.73B$2.49B-$1.65B$8.87B-$374.00M$4.19B$4.07B$7.86B$4.37B
Research & developmentUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailable
Weighted-average diluted sharesshares 353.70Mshares 359.30Mshares 364.60Mshares 372.30Mshares 390.10Mshares 395.80Mshares 410.90Mshares 426.20Mshares 436.00Mshares 446.60M
Pretax income$4.66B$3.21B$3.07B-$1.89B$10.84B-$323.00M$5.08B$4.83B$6.49B$5.70B
Income tax expense$1.05B$507.00M$613.00M-$279.00M$2.00B-$81.00M$947.00M$822.00M-$1.44B$1.34B
Diluted EPS$9.99$7.50$6.74$-4.49$22.40$-1.00$10.11$9.50$17.86$9.71
Selling, general & administrativeUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailable
General & administrative$13.01B$13.34B$12.95B$12.58B$13.61B$13.91B$13.42B$11.95B$11.92B$11.78B
Selling & marketingUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailable

Balance

PRUDENTIAL FINANCIAL INC balance by fiscal year, in US dollars, normalized from SEC filings.
Metric2025-12-312024-12-312023-12-312022-12-312021-12-312020-12-312019-12-312018-12-312017-12-312016-12-31
Cash & equivalents$19.71B$18.50B$19.42B$17.25B$12.89B$13.70B$16.33B$15.35B$14.49B$14.13B
Total assets$773.74B$735.59B$721.21B$689.03B$937.58B$940.72B$896.55B$815.08B$832.14B$783.96B
Current assetsUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailable
Total liabilities$738.16B$705.46B$691.34B$657.11B$874.97B$872.51B$832.83B$766.05B$777.62B$737.87B
Current liabilitiesUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailable
Total equity incl. NCI$32.79B$28.19B$28.11B$30.93B$29.98B$68.21B$63.72B$49.03B$54.51B$46.26B
Temporary (mezzanine) equity$2.79B$1.94B$1.77B$371.00MUnavailableUnavailableUnavailableUnavailableUnavailableUnavailable
InventoryUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailable
Accounts receivableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailable
Goodwill$1.09B$1.05B$1.07B$876.00M$1.80B$3.04B$3.01B$863.00M$843.00M$833.00M
Long-term debt$18.86B$19.19B$18.88B$19.91B$18.62B$19.72B$18.65B$17.38B$17.17B$18.04B
Accounts payableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailable

Cash flow

PRUDENTIAL FINANCIAL INC cash flow by fiscal year, in US dollars, normalized from SEC filings.
Metric2025-12-312024-12-312023-12-312022-12-312021-12-312020-12-312019-12-312018-12-312017-12-312016-12-31
Operating cash flow$6.27B$8.50B$6.51B$5.16B$9.81B$8.37B$19.62B$21.66B$13.46B$14.88B
Capital expendituresUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailable
Investing cash flow-$25.89B-$28.58B-$12.12B-$7.64B-$5.34B-$16.21B-$17.03B-$21.63B-$11.96B-$21.69B
Financing cash flow$20.77B$19.39B$7.74B$4.93B-$3.01B$4.88B-$1.63B$781.00M-$1.26B$3.20B
Net change in cash$1.23B-$943.00M$2.16B$4.36B-$921.00M-$2.62B$979.00M$959.00M$355.00M-$3.57B
Stock-based compensationUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailable
Common dividends paid$1.93B$1.89B$1.85B$1.82B$1.81B$1.77B$1.64B$1.52B$1.30B$1.30B
Common share repurchases$1.00B$1.00B$1.01B$1.49B$2.50B$500.00M$2.50B$1.50B$1.25B$2.00B
Depreciation & amortization$128.00M$383.00MUnavailable$117.00M$206.00M$457.00M$460.00M$161.00M$222.00M$318.00M

Derived

PRUDENTIAL FINANCIAL INC derived by fiscal year, in US dollars, normalized from SEC filings.
Metric2025-12-312024-12-312023-12-312022-12-312021-12-312020-12-312019-12-312018-12-312017-12-312016-12-31
Free cash flowUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailable
Gross marginUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailable
Operating marginUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailable
FCF marginUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailable
SBC / revenueUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailable
Current ratioUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailable
Revenue YoY growth-13.7%30.4%-5.1%-20.2%24.9%-12.0%2.9%5.5%1.5%Unavailable
Net margin5.9%3.9%4.6%-2.9%12.4%-0.7%6.5%6.5%13.2%7.4%
R&D / revenueUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailable
CapEx / revenueUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailable
Long-term debt / equity0.58xUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailableUnavailable
Effective tax rate22.6%15.8%20.0%Unavailable18.4%Unavailable18.6%17.0%-22.2%23.4%

Amounts are abbreviated; the exact reported value is carried in each cell. — means unavailable, not zero. Open PRU in the interactive workspace to inspect any figure back to its filing.

Source filings

10-Q · Filed 2026-08-05View SEC filing
10-Q · Filed 2026-05-06View SEC filing
10-K · Filed 2026-02-12View SEC filing
10-Q · Filed 2025-10-30View SEC filing
10-Q · Filed 2025-07-31View SEC filing
10-Q · Filed 2025-05-01View SEC filing

Companies in the same industry

Reconciliation checks needing review

3 periods on this page do not reconcile under this site’s normalization. Read that as a limitation here before an observation about the company: the figures are the filer’s own, the filings linked above are authoritative, and a difference usually means the concepts this site selected do not match how this filer presents its statements. Nothing is adjusted to make a check pass.

cash flow reconciliationreview2022-12-31

Operating, investing and financing flows differ from the reported change in cash by 2071000000, beyond tolerance 76380000.00.

cash flow reconciliationreview2021-12-31

Operating, investing and financing flows differ from the reported change in cash by 2071000000, beyond tolerance 98120000.00.

balance equationreview2021-12-31

Difference 32625000000 exceeds tolerance 937582000.000. Presentation or filing-vintage differences need review.